Andy Parker

Startups | Marketing | Growth | Product | Always Learning

Lessons on work-life balance

Work-life balance just doesn’t exist as a startup founder. When your work IS your life, there is no balance. You’re ‘always on’.

Startups require an almost unhealthy obsession. I wouldn’t describe it as workaholism, more a deep desire and belief that what you are working on needs to exist. Unfortunately this comes at the expense of many other areas of your life. You can’t have your cake and eat it. Not in startups.




EVERYTHING is an ‘Experience’

When you don’t have a brand or existing reputation to fall back on, everything you do is with the aim of creating trust; trust that you can deliver and execute on your promises. You need to convince customers that you can deliver value for them, convince investors that you’re capable of building returns, convince employees that your company is worth joining.

How do you build this trust? By providing a great experience.